Niels Boe Sørensen
09.04.2011 | 14:45
Bridging the bridge
For the past 20 years, Niels Boe Sorensen has worked on linking brands with music. He worked as Marketing Manager at Carlsberg international.
Today, he runs Kuanhsi, a consulting company specialised in developing and executing entertainment strategies and content partnerships. Music holds tremendous potential for brand integration and a high level of relevance for the specific target audiences.Kuanhsi Consulting has created a dedicated strategy model that helps companies activate their brand via the frame of live music and music content. They basically service brands to navigate within the dynamic and ever changing parameters within the music business.
Niels will cast some light onto the oftentimes intriguing connection between brands and music industry.
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