Take a look at the SHARE conference program booklet.

Niels Boe Sørensen

09.04.2011 | 14:45

Dom Omladine

Bridging the bridge

For the past 20 years, Niels Boe Sorensen has worked on linking brands with music. He worked as Marketing Manager at Carlsberg international.

Today, he runs Kuanhsi, a consulting company specialised in developing and executing entertainment strategies and content partnerships. Music holds tremendous potential for brand integration and a high level of relevance for the specific target audiences.Kuanhsi Consulting has created a dedicated strategy model that helps companies activate their brand via the frame of live music and music content. They basically service brands to navigate within the dynamic and ever changing parameters within the music business.

EMC - EXIT music conference


Niels will cast some light onto the oftentimes intriguing connection between brands and music industry.


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Niels Boe Sørensen




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Share By Night

SHARE by Night with Tuborg with its intense DJ program and live performances, unites the Belgrade club scene creating a unique festival spirit.

SHARE by Day Is a unique educational platform that represents new forms of social activism, and promotes internet, new media and music related contents.

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